Chief Advocacy Officer, Destinations International

Jack Johnson

As Chief Advocacy Officer, Jack Johnson manages the overall public policy operations at Destinations International including member advocacy education and training, development of destination tools and best practices, coalition work with peer organizations, industry research and related public affairs activities. He also oversees the board governance, the Destination Management Accreditation Program (DMAP) and the DestinationNEXT (Assessments and Planning) Program. Johnson brings unrivaled experience developing innovative strategies, policy solutions and civic consensus for government, not-for-profits and small businesses.

On The Agenda
General Session

The Destination Effect: Be a Catalyst for the Vitality of Your Community

Tuesday, June 11th (Day 1)
12:30 PM - 1:15 PM

Woodward AB
The Destination Effect is more than a session; it's an opportunity to be part of a movement that recognizes the power of destination promotion. Using newly released research from Destinations International, attendees will leave with a clear understanding of the vital role destination promotion plays in community growth - it is the Destination Effect. Be at the forefront of Destinations International's new advocacy strategy that goes beyond tourism and taps into the essence of being a catalyst for your community's vitality. Delve into the compelling argument that destination organizations are not optional, but essential, and find out how you and your organization can be part of the movement making this case across North America.