Director, Growth Marketing, Tempest
Kyle Huff
Kyle Huff leads Tempest’s Growth Marketing division, where he helps destination organizations grow their digital presence through strategic SEO, high-impact content, performance marketing, and email campaigns. He specializes in building data-informed content strategies and intuitive information architectures that turn destination websites into powerful storytelling platforms. His work is driven by a passion for innovation — particularly in emerging areas like Generative Engine Optimization (GEO) and AI-powered answer engines — to ensure clients remain discoverable and competitive in an evolving digital landscape. Prior to joining Tempest in 2022, Kyle led content and social media strategy at the Philadelphia Convention & Visitors Bureau.
Roundtable: AI in Action
Wednesday, May 13th (Day 1)
11:15 AM - 12:00 PM
Grand 8
From marketing to sales to visitor services, AI is reshaping how destination teams operate. This session is a collaborative space to explore emerging tools, swap go-to prompts and GPT hacks, and learn how your peers are incorporating AI into daily workflows. If you're experimenting with AI — or ready to start — this roundtable will leave you with fresh ideas and practical use cases.
Optimizing for AI Discovery: Navigating SEO, GEO & Hard Truths
Wednesday, May 13th (Day 1)
1:45 PM - 2:30 PM
Grand 8
AI has already upended how travelers find information — and if your website hasn’t kept pace, you’re already behind. This session cuts through the noise and outdated checklists to show what still works, what doesn’t, and how to build a future-proof strategy rooted in helpful, original content. No gimmicks. No fluff. Just what it takes to stay visible and relevant in the age of AI and zero-click search.
Featuring:
Kyle Huff
Director, Growth Marketing
Tempest
Proving the Website’s Value: Attributing Digital Engagement to Economic Impact
Wednesday, May 13th (Day 1)
3:00 PM - 3:45 PM
Grand 8
Your website drives more than traffic — it drives visitation, spending, and measurable economic impact. In this session, Tempest and Tourism Economics will showcase how the Website Impact Calculator helps destinations connect GA4 engagement, attribution data, and real-world visitation outcomes. Through case studies from Lancaster, Colorado Springs, and Galveston, you’ll learn how to translate website performance into clear, board-ready economic impact insights.
