Content Marketing Manager, Tempest
Sarah Bellamy
Sarah Bellamy is the Content Marketing Manager at Tempest, where she helps destination marketing organizations across North America tell their stories in ways that actually get found. She specializes in SEO-driven content strategy, site architecture, and AI-friendly storytelling that boosts organic traffic and connects with travelers at every stage of their journey.
Since joining Tempest in 2021, Sarah has led content planning for more than 40 destinations, helped teams rethink how they structure and share information online, and trained countless marketers on how to make their content work smarter, not harder. She’s passionate about translating complex search trends into actionable strategies that elevate destination websites and keep them performing at the top of their game.Sarah’s travel tip: Invest in a nice airplane pillow. It is easy to travel with and useful for naps, as a seat cushion, or in any situation where the supplied headrest is less than comfy.
The Content Clean-Up Lab: How to Audit, Optimize, and Act
Friday, May 15th (Day 3)
10:15 AM - 11:00 AM
Grand 8
This hands-on session gives you the tools and techniques to conduct a meaningful content audit of your destination website. Learn how to export data from Craft CMS, evaluate blog and page effectiveness, and identify next steps — from pruning old content to planning new ideas. Ideal for anyone looking to make smarter decisions about what stays, what goes, and what gets reimagined.