Content Marketing Manager, Tempest
Sarah Bellamy
Sarah Bellamy is the Content Marketing Manager at Tempest, where she helps destination marketing organizations across North America tell their stories in ways that actually get found. She specializes in SEO-driven content strategy, site architecture, and AI-friendly storytelling that boosts organic traffic and connects with travelers at every stage of their journey.
Since joining Tempest in 2021, Sarah has led content planning for more than 40 destinations, helped teams rethink how they structure and share information online, and trained countless marketers on how to make their content work smarter, not harder. She’s passionate about translating complex search trends into actionable strategies that elevate destination websites and keep them performing at the top of their game.Sarah’s travel tip: Invest in a nice airplane pillow. It is easy to travel with and useful for naps, as a seat cushion, or in any situation where the supplied headrest is less than comfy.
Who Wants to Be a Destination Marketer?
Wednesday, June 25th (Day 2)
3:00 PM - 3:45 PM
Southern Pacific
Get ready for an entertaining twist on destination marketing education with this lively, game show-style session! Join the fun as contestants tackle topics like marketing strategies, community engagement, website workflows, content creation, SEO, and more—providing laughs, insights, and actionable takeaways for everyone in the audience.
SEO Workshop: Creating Content That Connects in the Age of AI
Thursday, June 26th (Day 3)
11:15 AM - 12:00 PM
Southern Pacific
As search evolves, success is no longer just about rankings — it’s about visibility, relevance, and meeting your audience where they are. This hands-on workshop will guide you through modern SEO best practices, including how to identify content opportunities, structure content for AI-driven search experiences, and craft entries that drive engagement and organic traffic.