Managing Director of Marketing, Visit Indy
Jeff Robinson
Jeff Robinson markets the city he loves, and it is a privilege he is passionate about. He works to make Indianapolis the destination of choice for leisure travel and meetings. As Managing Director of Marketing, Jeff oversees a team that controls all aspects of brand messaging from creative to media buying to research and reporting.
During his tenure at Visit Indy, convention room bookings have climbed from 400k annual rooms to over 900k. Leisure travel has grown from 21 million in 2005 to more than 29 million. All this growth fuels a thriving tourism industry that supports over 83k+ jobs and contributes a $5.6 billion economic impact.
When Jeff isn’t working, he is hiking with his Australian Shepard (no coincidentally named Indy), taking long bike rides on Indy’s trails, or enjoying live music.
Fun Fact: Jeff is a five-time croquet champion.
Keynote: Leveraging Mega Events (and The Caitlin Clark Effect)
Wednesday, June 25th (Day 2)
12:30 PM - 1:30 PM
Great Northern Ballroom
2024 was epic in Indy. Visit Indy and their partners elevated major events by forging unique community collaborations that resulted in record-breaking results. A basketball court in an airport? Hosting a cosmic gathering? Building a pool in a football stadium? Turning Indy into Swift City? Hear the playbook and get inspired to elevate your next event. Plus, get insights on how one basketball player (hint: #22) took tourism to new heights.
