Community Engagement Specialist, Tempest

Ashley Freeburg

Community Engagement Specialist Ashley Freeburg fosters relationships between Western U.S. destinations and their local businesses and stakeholders as part of Tempest’s Destination Signals solution, which enhances a business’ online presence and increases exposure to travelers. Freeburg joined Tempest in 2021 with more than a decade working in the travel industry, first as a director of hotel sales, and later as guest services and community events coordinator for the City of Montrose’s Office of Business & Tourism.

Ashley was born in Northern California and raised in Montrose on the Western Slope of Colorado, where she currently lives with her husband, daughter and three dogs. She studied mass communication at Colorado Mesa University and now spends much of her free time on the water and reading good books. She is a founding member of the Montrose Black Canyon Rotary Club and on the board for PEER Kindness, a nonprofit created in her sister’s honor to prevent, educate, and intervene in bullying.

Ashley’s travel tip: If you’re heading to Western Colorado, plan to visit Black Canyon at Gunnison National Park. With sheer cliffs and spectacular rock formations, it’s one of the most breathtakingly beautiful — and highly underrated — national parks.

On The Agenda
General Session

Interactive Session: Get to Know the Other Pros

Tuesday, June 11th (Day 1)
9:15 AM - 10:00 AM

Woodward AB (2nd Floor)
Meet new industry experts and reconnect with destination marketing colleagues in this fun, engaging and Detroit-inspired ice breaker.

Marketing & Web Strategy

Rethinking Membership: Activating Partners Through Impactful Community Engagement Strategies

Tuesday, June 11th (Day 1)
11:15 AM - 12:00 PM

Crystal Ballroom (4th Floor)
In this session, uncover strategic ways DMOs are reshaping their community engagement strategy to reduce the strain on their internal teams, eliminating content limitations and improving overall partner sentiment and DMO impact.